Claiming, verifying and optimising the profile that decides whether you appear in the map pack, categories, service areas, photos, services and posts.
A real page for each service and each city you serve, written properly rather than find-and-replaced. Google is good at spotting the shortcut.
Getting your name, address and phone identical across Bing Places, Apple Business Connect, Yelp, chamber listings and the directories that matter locally.
A simple, repeatable way to ask happy customers for Google reviews, the heaviest factor in map pack ranking and the first thing a prospect reads.
Titles, headings, schema, internal links, site speed and a clean sitemap. The unglamorous work that decides whether the content can rank at all.
Monthly Search Console and Business Profile figures in plain English, calls, direction requests and which searches you actually appeared for.
